molly.jpg

Molly & Isadora

Molly & Isadora

 

 

New messaging for the first private clothing label coming from Dia&Co, the plus-size fashion pioneer. Developed copy for web, emails, mini lookbook, and social channels. In 2016, I heard Melissa McCarthy discuss the state of plus-size fashion in an interview "I guess I`m done dressing" she said after listing the no-go zones for women above size 10: no color, no pattern, no prints. I was very excited to help Dia&Co launch a brand that paid no mind to these nonsense rules.

Role: Copywriter

Client: Dia&Co

 
01.jpg
 
02.jpg