Health & Fitness App



I wrote a case study about a health app. Threw shade at Tom Cruise. 

Role: Writer
Client: New Haircut, Keas



You think three's a crowd? How about 100,000? This is how many health apps are currently available across the app stores. Still, a company that uses data science and health technology to change consumer behavior thought there was room for one more. Their idea was to help companies devise hyper-targeted health plans for their employees. Keas approached New Haircut in 2015 to help them define and articulate this unique position to woo heavyweight investors Sequoia and General Catalyst.

If there is anything you learn from the movies is that when the stakes are high, you have mere days to deliver. We had 5 days to help Keas articulate their position and convince investors to greenlight additional funding."

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