C4C_3.5_Play it Safe_RGB.jpg

NovoNordisk Photoshoot


Novo Nordisk Photoshoot


Did the strategy for a diabetes lifestyle photoshoot. My main goal was to feature real patients of all races, ages, and body sizes to bust stereotypes and myths about diabetes (one out of four Americans do not know they have diabetes). My secondary goal was to get this kid and his Death Star lego in. I worked with a kick-ass producer on patients casting, location scouting, and photographer interviews. 

Agency: Cult
Client: Novo Nordisk Inc. USA
Role: Account, Production Assistant