Novo Nordisk Photoshoot
Did the strategy for a diabetes lifestyle photoshoot. My main goal was to feature real patients of all races, ages, and body sizes to bust stereotypes and myths about diabetes (one out of four Americans do not know they have diabetes). My secondary goal was to get this kid and his Death Star lego in. I worked with a kick-ass producer on patients casting, location scouting, and photographer interviews.
Client: Novo Nordisk Inc. USA
Role: Account, Production Assistant