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Indycar Campaign

Project: Race with Insulin 
Client: Novo Nordisk America 
Agency: Cult Health 

Description:  Novo Nordisk partnered with IndyCar driver Charlie Kimball to raise awareness about diabetes and promote the benefits of NovoLog(R) FlexPen, a new insulin delivery device. Kimball is the first IndyCar driver diagnosed with diabetes to win an IndyCar race. Tactics included a TV spot and social media activation events. 

Role: Account Executive

 

Novo Nordisk & INDYCAR Integrated Campaign

A partnership between Novo Nordisk Inc. and Charlie Kimball, the first driver diagnosed with diabetes to win an INDYCAR race. I assisted on the production of a TV spot and coordinated the creative development and execution of a microsite, 20+ campaign emails, and print collateral for half a dozen activation events. 

Role: Account Executive
Agency: Cult
Client: Novo Nordisk Inc. 

 

 
 
 Charlie Kimball wins the mid-Ohio  INDYCAR race in August 2013

Charlie Kimball wins the mid-Ohio  INDYCAR race in August 2013