Food App


Trading Table


I wrote a case study about a foodservice app. 

Role: Writer
Client: New Haircut, TradingTable


Reform to Table

"It's a very modern machine that transmits pages over the telephone. It only takes eighteen minutes a page…” goes one of the many jokes about fax machines. But if you work in the foodservice industry, where food operators still fax their orders to distributors, it`s not funny. TradingTable, a startup whose two co-founders spent over two decades in the restaurant business, wanted to change this antiquated way of doing business. They approached New Haircut in 2011 to help them build an inventive online order management platform that would allow food operators, distributors and manufacturers to work together in a more efficient way."

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